Cava de' Tirreni 2015
The field experiment took place during the 2015 electoral race for mayor in Cava de' Tirreni -- a mid-size city in the South of Italy, which featured the incumbent facing two main challengers. The treatment consisted of canvassing done by volunteers of one of the challengers either with a positive message or with a negative message against the incumbent. The randomization took place at the precinct level (link to picture): a third of the 55 precincts were canvassed by the volunteers with a positive message, a third with a negative message, and the remaining third received no informational treatment. We study the e ffect of these treatments on actual electoral outcomes: the vote shares obtained by the three candidates and the turnout rate at the precinct level in the first round of the election.
Treatments: Positive & Negative Electoral Campaign -- Canvassing
Positive campaign material.
Negative campaign material.
Randomization at Precint Level